From the outset of registering for Mobile World Congress I got the sense it was a big, well run event. First impressions were right but the scale and quality have been like nothing I have ever experienced.
From the specialised event app with all the details you would need and your personalised digital pass that links to you Linkedin to the emails and phone calls the pre-event experience was excellent. Then from when we got off the plane the customer experience started in person with collecting our passes and bags for the conference. Great signage and lots of helpful staff, there was also lots of collection points around the city to make it as easy as possible.
Monday morning and transport strikes loomed so we set off early and arrived to what I can only describe as a city under one roof. A custom built conference space like no other I have ever seen. A mix of auditoriums, exhibitions, chill out spaces with an overview from the main walk way. We were instantly inspired.
It was great to see a familiar face of Michael O’Hara on Mobile TV Live on the screens as we walked along. Michael is the Chief Marketing Office of GSMA who run Mobile World Congress. Originally from Belfast he came to speak at a Young Influencers in the Autumn, inspiring us with his vision for a mobile world and to take the journey over here.
With a screen stretching across the massive auditorium, cinema style seats with power sockets and individuals headsets for translation when needed it set the scene to hear from industry leaders on the new and coming innovations in mobile and digital technology.
The first keynote set the message of the congress “Mobile is Everything”. It impacts all aspects of our lives and will continue to grow. Details of some of the learning from the talks to follow but I wanted to set the scene for the huge event Congress is.