I made my way to Omagh this morning for #DOMobile, the first mobile business conference in Ireland.
Hosted in Omagh Enterprise Centre it was refreshing to flow against the traffic from Belfast to be welcomes by tea and local freshly made scones (the best in Omagh according to David Bell),
I had been looking forward to this event all week, both because it lets me flex my digital brain muscles and also with the range of speakers and topics of the day.
After the introductions which set the scene for the day, the first session focused on sales and marketing. The expert panel was made up of Niamh Taylor Boyle, Peter McNicholl and Andrew Dobbin.
Niamh gave the first of what became a day of live demonstrations. Using her phone to talk us through how she uses Dropbox app on the move to link with her office at Digital Twenty4 and sign off documents on the go. Hootsuite was her app of choice for managing social media for her clients and was interesting to see how easy it links to dropbox.
The “facebook master”* Peter McNicholl shared his experience of facebook marketing. He encouraged people to become the face of their business and creating great creative content. Peter demonstrated the video editing app splice to make short online content with text. Check out his splice of #DOMobile here.
Finally for the marketing section Andrew Dobbin shared how mobile can aid networking through business card reader and contact gathering apps to help with customer relationship management.
The second session moved on to how mobile helps businesses be more productive and efficient with finance and operations. Bank of Ireland, one of the sponsors of the event contributed heavily to this section with their online banking solutions. Their passion to support local business was clear with practical examples of how customers have used their apps and card readers have used digital technology to make their business easier.
From banking to HR with Aidan McGale giving the digital perspective on recruitment and talent management through the use of Linkedin. Buffer and Hootsuite given as opportunities for content scheduling to make sure you are sharing good content regularly.
If you want to make your annual accounting simpler and save money on your accountant doing basic bookkeeping, Edward Gorringe demoed how Xero can help you track your finances on the go, from logging receipts and creating invoices. Someone in the audience described it as sounding like the self-employed dream, think there will be lots of people testing it out.
That was the morning done. YES! They packed all that into a morning. The afternoon continued to be filled with tips on creating good mobile video content for your business from Daryl Conway, then a masterclass with mobile photographer Brendan O’SE. I will save those for special blog updates this week.
I was also #live tweeting all day from @DigitalOmagh alongside Catherine Muldoon. Check the hashtag #DOMobile #digitalomagh for some pics, video and more tips.
*To be classified as a Facebook expert Peter referenced doing 10,000 facebook hours.